Korean Content Isn’t Trending — It’s Settling In And Refusing To Leave
Mumbai (Maharashtra) [India], January 10: For years, people have been predicting an inevitable cooling-off period. The “peak K-wave.” The moment when Korean content would politely bow, smile for the cameras, and retreat back into niche fandoms. And yet, week after week, streaming charts tell a far less dramatic story. Korean shows are not spiking. They’re […]









